Interview with Nescho Topalov - Co-Founder and CEO of Top Ideas Digital. You’ve worked with big companies and smaller ones, including start-ups. When it comes to marketing, what are...
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Interview with Nescho Topalov - Co-Founder and CEO of Top Ideas Digital. You’ve worked with big companies and smaller ones, including start-ups. When it comes to marketing, what are...
Continue Reading
Destination Marketing Project Development User Experience Strategy
The world is beautiful. And this can be a problem. At least for many national or regional tourism boards who find it increasingly difficult to compete for potential visitors. In a...
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These days, anyone with an entrepreneurial spirit can start an online business. After all, everything you need to launch a startup – free resources, flexible eCommerce and blogging...
Continue Reading
In ecommerce, speed is important; there’s nothing new about that. As a rule of thumb, you should not keep the user waiting for more than 3 secs, otherwise, there is a good chance she...
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Not all online shoppers are created alike. Different people have different expectations and goals when it comes to shopping. Designing tailored experiences for various user types on ...
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Modifying submitted orders in IBM WebSphere Commerce 8, its limitations and customization options The new IBM Websphere Commerce Suite 8 (IBM WCS) supports many check-out scenarios....
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How to be sure our customers will really use the new online service? Which user experience scenario would users prefer? How to make a complicated system pleasant to use?
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According to grocery sales statistics fresh foods can account for up to 40 percent of the revenue. This fact plays a major role in e-groceries as well. The retailers should encourage...
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Have you ever bought your groceries online? If you have, then you’re one of the rare weblovers who make sure (nearly) one per cent of grocery retailing in Europe takes place on the...
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Whatever goals and requirements did you set for your website design it helps to get the basic right. A bedrock of an effective website design consists of 12 principles in terms of...
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Interview with Nescho Topalov - Co-Founder and CEO of Top Ideas Digital.
When talking about marketing, the clear difference for me between big corporations and the smaller companies is the speed. Start-ups and SMBs are agile, move quickly and easily, and they adopt best practices much faster. Ideas, decisions and approvals in large companies take their time – there are sometimes too many departments, managers and stakeholders involved. In smaller agile companies the decisionmakers are only a few, they are well connected, and they are ready to “sprint”.
Topics: Marketing, Inbound Marketing
The world is beautiful. And this can be a problem.
At least for many national or regional tourism boards who find it increasingly difficult to compete for potential visitors. In a crowded market filled with all the wonders of the world, how can you stand out from the competition? How can you attract new visitors?
Topics: Destination Marketing, Project Development, User Experience, Strategy
These days, anyone with an entrepreneurial spirit can start an online business. After all, everything you need to launch a startup – free resources, flexible eCommerce and blogging platforms, and communities willing to share their tips – is at your fingertips.
Topics: Ecommerce, E-commerce
In ecommerce, speed is important; there’s nothing new about that. As a rule of thumb, you should not keep the user waiting for more than 3 secs, otherwise, there is a good chance she will move on to a more responsive competitor.
Topics: Ecommerce
Not all online shoppers are created alike. Different people have different expectations and goals when it comes to shopping. Designing tailored experiences for various user types on data-based evidence will help you win their trust and boost conversions.
Topics: User Experience, E-commerce
The new IBM Websphere Commerce Suite 8 (IBM WCS) supports many check-out scenarios. However, modifying submitted orders via 3rd party software and presenting the results to the customer on the shop storefront require a tailored interaction between Order Management and IBM WCS.
Topics: Ecommerce
How to be sure our customers will really use the new online service? Which user experience scenario would users prefer? How to make a complicated system pleasant to use?
According to grocery sales statistics fresh foods can account for up to 40 percent of the revenue. This fact plays a major role in e-groceries as well. The retailers should encourage their online customers to shop for fresh food in order to increase the average order value. However, according to the article by Elaine Watson+, Online grocery shoppers are upping their spending online, but remain wary of buying fresh produce.
Have you ever bought your groceries online? If you have, then you’re one of the rare weblovers who make sure (nearly) one per cent of grocery retailing in Europe takes place on the Internet. That doesn’t seem like much, I know. But this might change very soon.
Topics: Ecommerce
Whatever goals and requirements did you set for your website design it helps to get the basic right.
A bedrock of an effective website design consists of 12 principles in terms of content and technology – the yin and yang of online success. Together they make up a framework for a modern user experience. Creating a website without these principles is a waste of time, yet this remains a stumbling block for many companies.
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