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Marketing Inbound Marketing

Marketing Automation is a key factor to sell more and better to the existing clients
Creatim - 26.6.2019

  Interview with Nescho Topalov - Co-Founder and CEO of Top Ideas Digital. You’ve worked with big companies and smaller ones, including start-ups. When it comes to marketing, what are...

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Destination Marketing Project Development User Experience Strategy

Destination Marketing: How to Tackle a Tourism Website Redesign
Andrej - 29.5.2019

The world is beautiful. And this can be a problem. At least for many national or regional tourism boards who find it increasingly difficult to compete for potential visitors. In a...

Continue Reading

Ecommerce

Tried and Tested Strategy to Starting a Successful Online Business
Jimmy Rodela - 4.2.2019

These days, anyone with an entrepreneurial spirit can start an online business. After all, everything you need to launch a startup – free resources, flexible eCommerce and blogging...

Continue Reading

Ecommerce

How we overcame Magento 2 challenges and built a superfast solution
Andrej - 4.2.2019

In ecommerce, speed is important; there’s nothing new about that. As a rule of thumb, you should not keep the user waiting for more than 3 secs, otherwise, there is a good chance she...

Continue Reading

User Experience E-commerce

The Five Basic Types of Online Shoppers
Andrej - 4.2.2019

  Not all online shoppers are created alike. Different people have different expectations and goals when it comes to shopping. Designing tailored experiences for various user types on ...

Continue Reading

Ecommerce

Modifying Submitted Orders in IBM Websphere Commerce
Andrej - 4.2.2019

Modifying submitted orders in IBM WebSphere Commerce 8, its limitations and customization options The new IBM Websphere Commerce Suite 8 (IBM WCS) supports many check-out scenarios....

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Key Findings from the World Usability Congress
Polona - 4.2.2019

How to be sure our customers will really use the new online service? Which user experience scenario would users prefer? How to make a complicated system pleasant to use?

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5 ideas to boost fresh food shopping in online groceries
Andrej - 4.2.2019

According to grocery sales statistics fresh foods can account for up to 40 percent of the revenue. This fact plays a major role in e-groceries as well. The retailers should encourage...

Continue Reading

Ecommerce

Online Grocery Shopping: The Calm Before The Storm
Andrej - 4.2.2019

Have you ever bought your groceries online? If you have, then you’re one of the rare weblovers who make sure (nearly) one per cent of grocery retailing in Europe takes place on the...

Continue Reading
12 Principles of a Successful Website Design
Andrej - 4.2.2019

Whatever goals and requirements did you set for your website design it helps to get the basic right. A bedrock of an effective website design consists of 12 principles in terms of...

Continue Reading

Marketing Automation is a key factor to sell more and better to the existing clients

Posted by Creatim on 26.6.2019

 

Interview with Nescho Topalov - Co-Founder and CEO of Top Ideas Digital.

You’ve worked with big companies and smaller ones, including start-ups. When it comes to marketing, what are the differences between them (besides the budget, of course)?

When talking about marketing, the clear difference for me between big corporations and the smaller companies is the speed. Start-ups and SMBs are agile, move quickly and easily, and they adopt best practices much faster. Ideas, decisions and approvals in large companies take their time – there are sometimes too many departments, managers and stakeholders involved. In smaller agile companies the decisionmakers are only a few, they are well connected, and they are ready to “sprint”.

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Topics: Marketing, Inbound Marketing

Destination Marketing: How to Tackle a Tourism Website Redesign

Posted by Andrej on 29.5.2019

The world is beautiful. And this can be a problem.

At least for many national or regional tourism boards who find it increasingly difficult to compete for potential visitors. In a crowded market filled with all the wonders of the world, how can you stand out from the competition? How can you attract new visitors?

Read More

Topics: Destination Marketing, Project Development, User Experience, Strategy

Tried and Tested Strategy to Starting a Successful Online Business

Posted by Jimmy Rodela on 4.2.2019

These days, anyone with an entrepreneurial spirit can start an online business. After all, everything you need to launch a startup – free resources, flexible eCommerce and blogging platforms, and communities willing to share their tips – is at your fingertips.

Read More

Topics: Ecommerce

How we overcame Magento 2 challenges and built a superfast solution

Posted by Andrej on 4.2.2019

In ecommerce, speed is important; there’s nothing new about that. As a rule of thumb, you should not keep the user waiting for more than 3 secs, otherwise, there is a good chance she will move on to a more responsive competitor.

Read More

Topics: Ecommerce

The Five Basic Types of Online Shoppers

Posted by Andrej on 4.2.2019

 

Not all online shoppers are created alike. Different people have different expectations and goals when it comes to shopping. Designing tailored experiences for various user types on data-based evidence will help you win their trust and boost conversions.

Read More

Topics: User Experience, E-commerce

Modifying Submitted Orders in IBM Websphere Commerce

Posted by Andrej on 4.2.2019

Modifying submitted orders in IBM WebSphere Commerce 8, its limitations and customization options

The new IBM Websphere Commerce Suite 8 (IBM WCS) supports many check-out scenarios. However, modifying submitted orders via 3rd party software and presenting the results to the customer on the shop storefront require a tailored interaction between Order Management and IBM WCS.

Read More

Topics: Ecommerce

Key Findings from the World Usability Congress

Posted by Polona on 4.2.2019

How to be sure our customers will really use the new online service? Which user experience scenario would users prefer? How to make a complicated system pleasant to use?

Read More

5 ideas to boost fresh food shopping in online groceries

Posted by Andrej on 4.2.2019

According to grocery sales statistics fresh foods can account for up to 40 percent of the revenue. This fact plays a major role in e-groceries as well. The retailers should encourage their online customers to shop for fresh food in order to increase the average order value. However, according to the article by Elaine Watson+Online grocery shoppers are upping their spending online, but remain wary of buying fresh produce.

Read More

Online Grocery Shopping: The Calm Before The Storm

Posted by Andrej on 4.2.2019

Have you ever bought your groceries online? If you have, then you’re one of the rare weblovers who make sure (nearly) one per cent of grocery retailing in Europe takes place on the Internet. That doesn’t seem like much, I know. But this might change very soon.

Read More

Topics: Ecommerce

12 Principles of a Successful Website Design

Posted by Andrej on 4.2.2019

Whatever goals and requirements did you set for your website design it helps to get the basic right.

A bedrock of an effective website design consists of 12 principles in terms of content and technology – the yin and yang of online success. Together they make up a framework for a modern user experience. Creating a website without these principles is a waste of time, yet this remains a stumbling block for many companies.

Read More

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