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Marketing Automation is a key factor to sell more and better to the existing clients
Creatim - 26.6.2019

  Interview with Nescho Topalov - Co-Founder and CEO of Top Ideas Digital. You’ve worked with big companies and smaller ones, including start-ups. When it comes to marketing, what are...

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Marketing Automation is a key factor to sell more and better to the existing clients

Posted by Creatim on 26.6.2019

 

Interview with Nescho Topalov - Co-Founder and CEO of Top Ideas Digital.

You’ve worked with big companies and smaller ones, including start-ups. When it comes to marketing, what are the differences between them (besides the budget, of course)?

When talking about marketing, the clear difference for me between big corporations and the smaller companies is the speed. Start-ups and SMBs are agile, move quickly and easily, and they adopt best practices much faster. Ideas, decisions and approvals in large companies take their time – there are sometimes too many departments, managers and stakeholders involved. In smaller agile companies the decisionmakers are only a few, they are well connected, and they are ready to “sprint”.

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Topics: Marketing, Inbound Marketing

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