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Slovenian tourism portal nominated for UX Design Awards

The Slovenian tourist portal is nominated for a prestigious UX Design Awards, which is a global competition for the user and customer experience.


Presentation video

To start, watch the presentation video for the prestigious nomination of the web portal as part of the UX Design Awards, which takes place every year in Berlin.

Creatim_STO_Final (1)


About portal

The portal'’s user experience was initially conceived by Creatim, a UX and solution development agency. Since its launch, the UX development has been a joint effort between Creatim and the Slovenian Tourist Board (STB).



Web as democratic medium

"The web is a democratic medium. With the right online experience, even smaller players can outperform much larger competitors", told us Gorazd Murnik, head of UX in Creatim.

The user experience draws on a “green boutique” strategic initiative that promotes sustainable, eco-friendly tourism in Slovenia and aims to provide better living standards for an ever-growing segment of the domestic population engaged in tourism.

Hence, the portal’s interface is just the tip of the iceberg. Its underlying strategy is a joint effort of a broad array of stakeholders in the national tourism industry. Behind the scenes, STB constantly publishes fresh content and systematically trains service providers on how to use the portal to address various target groups with personalised offerings, all of which in turn keeps the portal vibrant and up-to-date.

slovenia info - cover


Data driven design

Working hand in hand with STB, Creatim’s UX experts leverage data-driven design to optimize user flows to keep the user experience smooth and intuitive. The results are unambiguous: users stay longer and explore more pages than on similar destination portals in the region, forging emotional connections with the country and improving the odds of them visiting Slovenia in the future.

In these times of the coronavirus crisis, visitors are scarce, and the online battle for their attention is hotting up. Nevertheless, Creatim and STB are committed to keeping Slovenia foremost in visitors’ minds.

Cover photo author: Tomo Jesenicnik


Written by: Andrej

Andrej Perc is a founder and managing partner of Creatim. His articles reflect the expertise and skills of the entire team.

Case Study:

Leveraging User Experience to Outperform the Competition

How we made Slovenia’s official tourism website outperform some of its most prominent competitors online.

Learn more


At Creatim we provide design and ongoing optimization services, suggesting improvements where they matter the most.

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At Creatim we provide design and ongoing optimization services, suggesting improvements where they matter the most.

Learn More